App Developer Event in Milan

The next Mobile Monday offers the open stage for application developers!

We thank the following companies for registrating as presenters to the next Monday's MoMo and look for seeing their presentations:

Danais - presented by Danilo Ercoli - The MoPress widget built by Danais uses the wordpress API to perform the following actions: moderating comments, reply to comment, notify you when new comments are available in your blogs, send a simple post to your blog.

DigiTouch - presented by Orazio Spoto - Intercultura is the iPhone application designed to provide information and details about different countries and cultures.

Hecl - presented by David N. Welton - The Hecl Programming Language is a high-level, open source scripting language implemented in Java. It is intended to be small, extensible, extremely flexible, and easy to learn and use. It currently runs on Java ME, Android and Blackberry, as well as Java SE.

Khamsa Italia - presented by Daniela Frigerio - PrivateGSM is a mobile application encrypting voice communication between two Nokia 3rd edition phones trough GSM network. The application is distributed with a software as a services business modem and include viral marketing capability.

MashedBrains - presented by Fausto Dassenno - BleepU is a way to communicate simple but meaningful messages between iPhone users. You don’t need to set up accounts, create a new nick name, ask friends to sign up to one more social network. Just send unlimited messages using your contacts’ phone numbers. Receive unlimited messages for free, send unlimited message at a low monthly fee, free for the first 30 days.

MobNotes - presented by Gino Micacchi - Post-it for your preferred places: Mobnotes - short for "mobile notes" - allows you to share your preferred places with your friends. A simple way of telling where you are and what you do, even with photos and videos. Stay in touch with your friends with free SMS updates, and meet people in your neighborhood.

Prossima Isola - presented by Marcello Orizi - Create your contact file at whereisnow.com. You can leave it on the Whereisnow server or move it on your own. Then, instead of giving your phone number, provide your friends or colleagues with the publisher-document keys assigned to you by WhereIsNow. Using the mobile phone application “MobileContact.now” they will receive your updated information and they will be able to use them with their other mobile applications.

Soundtrckr - presented by Daniele Calabrese - Soundtrckr lets you create and broadcast radio Stations, listen to Stations made by other users, and geo-tag songs to real world locations for your friends and followers to discover. Soundtrckr also integrates Facebook and Twitter so you can share your Stations and geo-tags on the web, and all your favorite tracks can be purchased through iTunes and Amazon.

Topkey - presented by Terry Corallo, Alberto Cappelli - Topkey will present mobile solutions, among which patient records on nokia E61, pharma search, diabetes suggestions for consumers, ...

VISup - presented by Daniele Califfa - Visualsport.com allows the user to create interactive and customizable infographics starting from an high-quality stats archive. Users generate their own contents and then they share them, spreading conversations that can reach all the social media following the widget strategy and logic.

Unfortunately no more developers will fit the event this time!

We give every app developer an opportunity for an intensive application presentation of 5 minutes on the stage. In addition to this, there will be limitless demo and networking opportunities in the venue during the event.

After each presentation, audience may make questions and give feedback to the application.

When and Where

Date: Monday, 14th of December 2009

Time: 17h30-21h00 (NOTE: the first speaker starts at 18:00)

Place: Restaurant Art Bar Le Biciclette, Via Torti / Corso Genova, Milan

Admission: FREE, but online confirmation is required!

Next MoMo in Rome talks about End-User Applications

Welcome to Mobile Monday Rome!

We'll take a careful look at the End-User Applications with the two giants of the mobile business: Telecom Italia and Nokia.

Featured speaker: Giovanni Gasbarrone, Top Client Marketing Products Manager in Telecom Italia, will tell us experiences with the Mobile e-Tourism 2.0

Featured speaker: Kari Tuovinen, Senior Business Development Manager in Nokia, will present us Nokia's mobile application success cases with customers Disney, Lee Jeans and Finnish monopoly wine seller Alko.

When and Where

Date: Monday, 23rd of November 2009

Time: 17h30-21h00

Place: Art Bar Lettere Caffe, Via S Francesco a Ripa 100, Trastevere, Rome

Admission: FREE, but online confirmation is required!

Pictures and presentations of October event

Warm thanks to the over 200 people from 157 companies that registered to Mobile Monday's October event!

Le Biciclette was packed and we had a great event with excellent presentations from the key players of the Mobile Application Stores business: Albert Antonini Mangia (Mediaset), Francesco Ponticelli (Vodafone), Gian Luca Cioletti (Nokia) and Alberto Bevilacqua (Blackberry - RIM).

Pictures and presentations are now available for download after you sign in on www.mobilemonday.it.



Next MoMo in Rome in November: The User Applications

Next event will be in Rome on the 23rd of November.
We will talk about mobile user applications together with Giovanni Gasbarrone from Telecom Italia and Kari Tuovinen from Nokia.

Save the date and register after signin in on www.mobilemonday.it.


Call for developers in Milan in December: show your mobile app

The first 15 developers that apply by sending an email to apps (at) mobilemonday.it can show their mobile app and business model to the MoMo audience on the 14th of December event in Milan.

The best application voted by the audience will partecipate to the Mobile Monday Peer Award in Barcelona during Mobile World Congress in front the usual audience of over 1000 people.

Mobile Application Stores

Our moderator, Albert Antonini Mangia, Mobile Manager in the Marketing and Sales Area at Mediaset, will discuss about mobile application stores with the players themselves at the next Mobile Monday Milan on the 19th October.

Featured speaker: Gian Luca Cioletti Leader, Business Development - EMEA from Forum Nokia - Nokia Ovi

Featured speaker: Alberto Bevilacqua Director, Carrier Relationship at Research in Motion - BlackBerry App World

Featured speaker: Francesco Ponticelli Resp. of Internet Discovery & Branded Content - VIS Italy at Vodafone Omnitel - Vodafone 360

Mobile Applications Stores have been around long before the launch of Apple App Store – in fact since 2001 Qualcomm BREW offered not only an SDK for application developers, but also a complete developer-to-consumer channel for discovering, provisioning, distributing and billing applications on BREW handsets, mainly distributed in the American and Asian markets.

Despite lacking an on-device storefront, since 2004 GetJar and Handango were successful Mobile Application Store reporting million of downloads per month.

In June 2006 appeared Nokia’s Content Discoverer, later renamed Nokia Download’s.

Since the summer 2008, with the launch of Apple App Store, we have witnessed the emergence of a totally new kind of business and the re-definition of the fundamentals for a Mobile Application Stores to be successful:

• Single marketplace;
• Centralized billing: operator independent, reasonable 70-30 revenue share model which includes also basic marketing, developer’s free choice of the price for apps and In-App Purchases which will allow developers to offer subscription content and provide the ability to sell new content and features in a simple and secure process;
• Global distribution: no needs to make separate agreements with each MNO;
• Easy and transparent provisioning;
• On-device discovery;
• No entry barriers for application developers: even a private individual can publish it’s own app investing only less than 100 Euro;
• Free push notifications: free messaging capability to the device compared to the expensive SMS cash-cow;
• Enabler for location and context based mobile advertising.
  

Since the last quarter of 2008 several big mobile players have announced the opening of their Mobile Application Stores:

• Nokia - OVI Store
  
• Vodafone - Vodafone 360
  
• RIM - Blackberry App World
  
• Apple - App Store
  
• Google - Androids Market
  
• Microsoft - Windows Marketplace for Mobile
  
• LG - LG Application Store
  
• Palm - App Catalog
  
• Samsung - Samsung Application Store
  

Apple is undoubtedly the current market leader in this area, having clearly demonstrated the potential of mobile application stores on devices. The success of the Apple's App Store it is very well known and documented:

• in 30 days of operation: more than 5,000 new applications, $30M revenues
  
• in 15 month of operation: 2 billions downloaded apps, 85.000 available apps in the store, 125.000 developers producing apps worldwide, 50 millions users.
  

Will all these companies, entering this new multi-billion Euro business with their sizable consumers bases (50-100+ million) and owning most of the ingredients, catch up the Apple App Store?

When and Where

Topic: Mobile Application Stores

Date: Monday, 19th of October 2009

Time: 17h30-21h00

Place: Restaurant Art Bar Le Biciclette, Via Torti / Corso Genova, Milan

Admission: FREE, but online confirmation is required!